Do I Need A Better Website?
I know what you’re thinking – how much will it cost me? Will it increase business? What is the return on investment? Can I do it myself? Well, in the wise words of Facebook CEO Mark Zuckerberg,
“The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.”
How well you present yourself will say a lot about your product, business, and most importantly, you. If you take yourself seriously you should start by having a website that reflects that. For many businesses the website is the first point of contact a customer will have with you and your brand. If you’re still running a website that looks like it was designed in 1999 it will speak volumes even if your product is the most innovative thing since the iPod.
WHERE DO I START!?!
If you’re looking to build a better website there’s no need to pull your hair out. You can start here where I’m happy to connect you with a web designer and even provide content for you. Otherwise, you can start by posting an advertisement on websites like Thumbtack, Craigslist, or Angies List. There are numerous web designers around the world ready to make themselves available to assist you and for a decent price.
WILL IT BANKRUPT ME!?!
Absolutely not. I had always thought creating a professional website would cost me tens of thousands of dollars, but that’s simply not true. Maybe at one point that was the case, but today, you can have a better website made from anywhere from a few hundred bucks to a thousand dollars. Different caliber designers will have different prices – from my experience – my best recommendation is to not cheap out on your website. Again, because it will be the first interaction customers will have with your business, it will turn many away if they feel your business was too stingy to invest in a better website.
EHH I’LL DO IT MYSELF!!!
While there are websites available like WordPress, Wix, and Squarespace, creating a quality website is a tall order unless you already have solid experience creating a website. I fell into this way of thinking too – why should I pay someone else to do it? It looks easy on the television commercial. However, you quickly realize the time commitment and challenges to design and adding complicated features you may require are out of your league. Sooner or later you’ll notice a month has passed and you’re nowhere closer to having the perfect website you thought was easy to replicate from the television advertisement.
OKAY. I NEED HELP.
If you’ve made it to the bottom of the article this is a great first step. There’s a lot of value in upgrading your website and there’s no shame in getting help. If you’re serious about it reach out to me here or by email at Rob@VirtualDetails.com.